Psychology for Digital Behavior Change (2023 Spring-Chicago)
Details
Over 3 days, you'll learn how to apply psychology to human-centered websites, apps, and digital campaigns.
This class will teach you how to translate psychology into digital products through psychology-inspired wireframing, prototyping, and creative content.
You will learn how to recognize and apply over 50 behavior change principles, learn psychological design patterns, and learn a behavioral design process for future projects.
The course will help you develop new skills in conducting psychological design audits, persuasive impact testing, and applying behavioral science to information architectures, navigational systems, user flows, wireframes, and more.
You'll also learn a step-by-step behavioral design process that you can use in your next project.
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