What do you want to learn today?

Business Modeling

Online Webinar by  The Quest Team
Inquire Now
Online / Webinar


Whether you are an entrepreneur or an "intra-preneur", or if your role is strategic alternatives or choices, you will profit from being able to see the financial implications of your ideas. To "sell" your ideas to others, you'll want to be able to quantify the reward and risk implications of strategic alternatives.

This 10-lesson course is designed to enable you as a non-accountant to build a usable financial model of a business. You'll use that model to determine and analyze proposed changes in the business, and to have a basis for selection among alternative strategies. You'll concentrate on the process and logic of modeling rather than on the numbers by which the model is expressed.

The course will provide sample linked spreadsheet models of three classes of business situations. You'll discuss in detail the process of getting estimates for starting up a new venture, for making distribution channel choices, and for deciding if an equipment business can insulate itself from a highly variable capital equipment market by adopting usage-based pricing.

Who should participate

This 10-lesson course is designed for Marketing and Product Management professionals as well as senior management in engineering or other operational disciplines. It is intended to serve the needs of those who want to understand and help effect the choice among alternative strategies having broad business impact. While quick overviews of financial statements are provided, this course assumes the participant has a basic understanding of prime financial statements.

What you will learn
  • Determine the necessary contents of a business model
  • Build a usemodel to get "what if" information
  • Use income statement, balance sheet and cash flow statements as templates for your model
  • Use financial ratios to build information
  • Go through the process of determining the financing requirements of a new venture
  • Go through the process of making a choice among direct sales, rep sales or distributors to reach a market
  • Go through the process of creating and evaluating a new paradigm of usage-based pricing in a capital equipment business
  • Analyze, use and refine the models you build to make and "sell" decisions


  1. Essentials of Business Modeling
    • The elements of a model
    • How to Determine if your model is effective
    • Techniques of Modeling
  2. The Linkages Between Financial Elements
    • The Income Statement
    • Balance Sheet and ratios
    • Property, plant and equipment
    • Cash Flow
  3. Building the First Model
    • Case Study background
    • Rough it–refine it
    • Estimates
    • Critical Decisions
    • The Experience Curve
  4. Adding Model Data
    • Expenses
    • Building the Balance Sheet
    • Cash Flows
    • Financing
  5. The Model in Action–Analysis
    • "What if" simulations
    • Determining what the data means
    • Refining the model
  6. Spreadsheet "Startup" Model–Second Case Study
    • Making Advanced choices
    • Getting better at analysis and refinement
  7. Third Model–Outright Sale Versus Usage Fees
    • Model structural considerations
    • A Different kind of analysis
    • Re-thinking the metrics
    • New concerns
    • Refining the model for your exact needs


Joe Verderber

Mr. Verderber is a senior Quest Team training coach and a retired industry executive. His training focus is on providing financial knowledge for professionals in numerous industries, along with pricing and modeling development knowledge for management.

He has been a Quest Team instructor in open enrollment and On-Demand programs since 1994, while still working in industry. He is highly experienced in financial concepts, team building, organizational development, and employee motivation.

As a young engineer out of MIT he was mentored by an executive who taught him about business and financial disciplines. He advanced in his career to company president and attributes a great deal of his career success to this mentoring. Joe has been motivated to "give back" by training others and his retirement has allowed him to fully focus his energies in this area.

Joe gained experience in the high-tech equipment businesses in R&D, engineering, product management, marketing, sales and general management, He was hired as President of Teradyne Laser Systems, Inc. and then as VP and General Manager of General Scanning Inc.'s (now GSI Group) Laser Systems Division. He has significant experience doing business in Asia and Europe. He also served on the Board of General Scanning Japan K.K., retiring as its Chairman, and was a Geschaftsfuhrer of General Scanning GmbH in Germany.

Joe holds Bachelor's and Master's Degrees in Mechanical Engineering from the Massachusetts Institute of Technology where he was a National Merit and National Science Foundation Scholar. He also completed the Advanced Management Program at the Harvard Graduate School of Business.

Be the first to write a review about this course.
Write a Review

For 42 years The Quest Team has provided high impact, semi-custom trainingprocesses for the development of sales, marketing and customer teams on 3 continents and with 800 corporations. 

  • QUEST TEAM MEMBERS are highly qualified. Each has had a successful career as a senior executive in a sales and marketing career path. All have in-depth experience in the areas in which they are consulting and/or training. This experience, combined with Quest's knowledge of learning and behavior change, provides you with quality solutions and defined payoffs at a highly favorable cost/performance ratio.

  • QUEST TEAM KNOWS YOU.  We have worked extensively with management, sales, marketing, engineering and manufacturing teams in some 23 industries. Our broad experience means innovative, timely solutions that are "real world" to your people.

  • QUEST TEAM APPROACHES are uniquely tuned to your organization. We listen to you and then design a semi-custom solution for the challenges you face. When seeking sales or marketing consultation we can rapidly bring to bear more than 200 person years of in-depth experience. When seeking training and development, we have numerous modules and hundreds at our disposal to design a process that is a precise fit for your organization. ...

Sending Message
Please wait...
× × Speedycourse.com uses cookies to deliver our services. By continuing to use the site, you are agreeing to our use of cookies, Privacy Policy, and our Terms & Conditions.