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Fundamentals of Product Marketing 2.0

Seminar by  The Quest Team
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On-Site / Seminar
Ended last Oct 18, 2023
PHP  2,895.00


This national award-winning course provides a complete guide for product marketing professionals in the semiconductor space.  It helps you to move company's products successfully through the complex and constantly changing semiconductor equipment and materials marketplace which takes technical expertise, business savvy and a thorough understanding of the product marketing process. Fundamentals of Product Marketing 2.0 teaches just that - it provides specific product marketing skills that are directly applicable to the semiconductor equipment and materials professional.

What you will learn
  • Develop your role for optimum effectiveness
  • Successfully launch a product
  • Develop a strategic marketing plan
  • Gather research based upon your product's life cycle
  • Implement the process for successful product development
  • Develop realistic forecasts
  • Position your products to meet your market strategies

Who should participate

Fundamentals of Product marketing was developed for semiconductor equipment and materials companies of all sizes and employees at all levels. Regardless of your level of experience, this seminar can strengthen your marketing skills. Also, because product marketing has such an important role in a company, this course is recommended for industry professionals in sales, product management, engineering, finance, and executive management. Fundamentals of Product Marketing encourages and reinforces the need for strong and supportive relationships between marketing and other departments.

Special Feature: The Experts Panel

Over the three days of the course, questions arise on specific marketing issues that the students have encountered. The Expert's Panel is an open forum held on the last day of the course and dedicated to answering those questions. Students gather collaborative information from industry experts on "real life" marketing challenges.


Oct 16, 2023 - Oct 18, 2023
Mon, Tue 08:00 AM — 05:00 PM
Wed 08:00 AM — 03:00 PM
No. of Days: 3
Total Hours: 22
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For 42 years The Quest Team has provided high impact, semi-custom trainingprocesses for the development of sales, marketing and customer teams on 3 continents and with 800 corporations. 

  • QUEST TEAM MEMBERS are highly qualified. Each has had a successful career as a senior executive in a sales and marketing career path. All have in-depth experience in the areas in which they are consulting and/or training. This experience, combined with Quest's knowledge of learning and behavior change, provides you with quality solutions and defined payoffs at a highly favorable cost/performance ratio.

  • QUEST TEAM KNOWS YOU.  We have worked extensively with management, sales, marketing, engineering and manufacturing teams in some 23 industries. Our broad experience means innovative, timely solutions that are "real world" to your people.

  • QUEST TEAM APPROACHES are uniquely tuned to your organization. We listen to you and then design a semi-custom solution for the challenges you face. When seeking sales or marketing consultation we can rapidly bring to bear more than 200 person years of in-depth experience. When seeking training and development, we have numerous modules and hundreds at our disposal to design a process that is a precise fit for your organization. ...

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