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Digital Psychology & Emotional Design - Training Week (Chicago)

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In-Person / Workshop

Details

Upgrade your qualifications and skills, through a series of 3-workshops on how to apply psychology and emotional design neuroscience to websites, apps and digital campaigns. 

 

Practical design psychology

Our training is science-based with a focus on practical applications. However, we provide plain-language lessons, with clear visual examples, hands-on exercises, group discussions, and design challenges. We also use scenario-based learning games, to help participants develop new skills in applying digital psychology and emotional design neuroscience.

 

3-workshops in 1-week

Our training week starts with Psychology for Digital Behavior Change, then extends to Psychological Architectures of Digital Behavior Change, and ends with our advanced course called Emotional Design Psychology & Neuroscience.

 

Each workshop covers different topics, skills, and aspects of digital psychology, so check out each workshop description. However, if you're not sure where to start, visit our "learning path" page, where we recommend the appropriate starting point, depending on your learning goals and background. 

Outline

Days 1-2: Psychology for Digital Behavior Change [DBC1]  
2-Day Essential Digital Psychology - Workshop 1 of 2 - (15-16 Oct 2018)

Over two days, you’ll learn the most mission-critical lessons in digital psychology and become proficient in recognizing and applying over 40 principles of digital psychology. You'll discover how to reverse-engineer your competitors' psychological strategies, and gain experience translating psychology into user interfaces, creative content, and digital products that gain impact over time.

This is our most popular workshop and the one we recommend as a starting point for most people who want to learn how to apply digital psychology. Workshop DBC2 continues the lessons covered in this workshop. 

 

Day 3: Psychological Architectures of Digital Behavior Change [DBC2]
1-Day Advanced Psychological Architectures - Workshop 2 of 2 - (17 Oct 2018)

Building on all the principles you learned in DBC1, you'll now learn how to build “psychological architectures,” by combining psychology into the larger design patterns that underpin landing pages, habit loops, gamification, and more. You'll discover which psychological principles are useless in isolation, which ones frequently backfire, and which ones need to be combined for greater impact. Plus, you'll develop new skills in building persuasive user journeys, along with 10 new principles of interactive feedback psychology. 

This workshop is for those who have completed DBC1 or who are taking workshops DBC1 and DBC2 together. 

Day 4-5: Emotional Design Psychology & Neuroscience [ED]
2-Day Design Psychology & Neuroscience (18-19 Oct 2018)

Learn how to design emotionally intelligent websites, apps, and campaigns by learning the psychology and neuroscience of user emotion, motivation, cognition, and behavior. Discover how to build technologies that motivate and delight your users, while developing skills in managing their stress, and taking pre-emptive action to minimize negative user reactions. Over the 2-days, you’ll develop new skills in building emotion-driven wireframes, authoring empathetic content, conducting emotional design audits, producing engaging visuals, and more. We'll also teach you how to carry out simple, low-cost emotional impact research, and give you a head start on adopting the next generation of conversational AI bots, and emotionally intelligent technologies. 

You can take this workshop at any time. You’ll get more out of it if you complete DBC1 first; however, there are no formal prerequisites.

Speaker/s

 Dr. Brian Cugelman, PhD (AlterSpark)

Since 1997, Brian has built an extensive career in social mobilization, digital engagement, and program evaluation. Brian obtained his PhD in Online Social Marketing with the Statistical Cybermetrics Research Group, a world-leading Internet research team. He obtained his Masters in Business and Computers.

He is published in JMIR, the world’s top e-health journal. The United Nations General Assembly has recognized the impact of his digital campaigning work. He has been invited to act as an expert advisor for the World Anti-Doping Agency, the Heart and Stroke Foundation, and the annual International Conference on Persuasive Technology. Even the Pentagon invited Brian to present his research on persuasive design to the Cyber Influence Project.

Special Offer

Save 25% with our Super Early Bird discount, and reduced rates for people from non-profits, academia, government, students, and groups of 3 or more. You can also get even better rates through our training bundles, including our 3-day Foundations Package and our 5-day Complete Package

Schedules

No. of Days: 5
Total Hours: 40
No. of Participants: 23
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