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Psychology for Digital Behavior Change - New York (3-day Class)

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On-Site / Short Course
Ended last Oct 28, 2020
USD  799.00


Learn how to build more engaging websites, apps and campaigns by mastering the core lessons in digital psychology and behavioral design.



In this class, you will learn to recognize and apply over 50 behavior change principles, build technologies from psychological design patterns and pinpoint those psychological factors that matter most.


You will learn several psychological architectures, the psychological design patterns that drive landing pages, gamification, habit loops, stages of change, conversion funnels and more.


You’ll develop new skills in using psychology for wireframing, digital strategy and conducting psychological design audits. You’ll also learn how to recognize psychological backfires and how to fix them through simple user-testing techniques and optimization approaches.


By the end of the workshop, you will gain experience using psychological templates for desktop, mobile and ad platforms. You will also learn how to design persuasive user journeys across multi-channel interactive campaigns.



Brian Cugelman, PhD
Senior Behavioral Scientist

With an extensive career running online projects and studies for industry, non-profit organizations, governments, and the United Nations, Dr. Brian Cugelman has been working as an online behavior change specialist since 1997.

Brian conducts workshops across North America, training individuals and teams—including those from the world’s top companies and brands and from the highest levels of government. Check out his partial list of clients and testimonials on AlterSpark.com to see who has attended his training, as well as what they had to say about it.


Special Offer

Save 25% by the Super Early Bird on Aug 23, 2020. Save up to 15% more with promo codes for non-profits, academia, students, and groups of 3.


Oct 26, 2020 - Oct 28, 2020
Mon, Tue, Wed 09:00 AM — 05:00 PM
No. of Days: 3
Total Hours: 24
No. of Participants: 23
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AlterSpark provides training in digital psychology, emotional design, and data science for entrepreneurs, government, non-profit, and health agencies.
193 Augusta Avenue, Lower level, Toronto, Ontario, Canada M5T2L4
416 921-2055
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