This course is about building "buyer personas" for business-to-business (B2B) markets.
- How good are you are preparing a persona as part of your go-to-market plan?
- And, how creative can you be if you don't have a market research budget?
I have 33 years of hi-tech marketing experience, and I usually found myself in the hot seat of needing to create or update my target segmentation model and personas without having access to any market research. Oh, and I needed to draft this by Tuesday!
I discovered that there are tools available to me that I had overlooked -- the persona template being one of them. In this course, I reveal all of my persona secrets and best practices!
Whether you work for an established enterprise company or the newest startup, this persona methodology will work for you!
This course contains:
- Approximately 2 hours of video lectures
- Detailed description of my 10-step persona building process
- Download my persona template and learn about the 3 most critical components
- Examples of real personas created by real marketers in B2B companies
- Quizzes to test your knowledge
- Answers to frequently asked questions
- And more!
This course is designed for you:
- Product Marketing Managers
- Product Managers
- Product Engineering Managers
- Product Owners
- Marketing Communications Managers
- Marcom Managers
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Benefits for Instructors /Authors
With the educational landscape changing at a rapid pace, the instructors are becoming a key player in the progress of academic teaching and learning experience.
Our online instructors/ authors, at Simpliv, play an important role in the online learning as they hold the requisite knowledge and experience that not only benefit the learners but also provide the necessary encouragement to the learners to master the skills needed for the professional success. Our authors aren’t only subject matter experts in their respective fields but they are great teachers as well.
There are several benefits to the instructors/ authors by being associated with the Simpliv platform. The platform allows the authors to get paid decently for sharing their expertise and knowledge. Other than the flexible schedule, the rapid growth in online educational opportunities, attractive payment options, it also gives the chance to be the change makers in the larger e-learning format. ...