App Monetization | Develop a Sustainable Financial Strategy

There is no higher form of user validation than having customers support your product with their wallets. However, the path to a profitable business is not necessarily an easy one. This course blends instruction with real life examples to help you effectively develop, implement, and measure your monetization strategy, iterating on the model as appropriate.

This course is part of our Tech Entrepreneur Nanodegree Program, click here to learn more.

Google Developer Relations has worked with thousands of developers in hundreds of startups to help them build successful apps. Along the way, they’ve identified common themes that contribute to successful monetization strategies.

This course combines this expertise with insights from leading startups in multiple industries. From ecommerce to games, this course will guide you through the best practices and principles for monetizing your app. By the end of this course, you’ll be able to:

• Choose & implement a monetization strategy relevant to your product
• Set performance metrics & monitor the success of a strategy
• Know when it might be time to change methods

This course has no formal prerequisites, but you will get a lot more out of the instruction and exercises if you’ve got a product design, or you’ve completed Product Design before enrolling in this course.

See the Technology Requirements for using Udacity.

This project will help you figure out how your product will make money! With this project, you’ll identify how your product will generate revenue (your monetization strategy) and dig into the details of implementing that strategy and your rationale for choosing it.