Introduction to Google Analytics
Details
Google Analytics is free to use and easy to set up. It allows your organization to track user actions on your web properties and use Google Analytics' rich reporting and analysis tools to analyze data, measure discrete interactions on your site, and qualify the success of your web initiatives. With Google Analytics, you can define success metrics for your website and measure that performance through data analysis. Google Analytics also lets you monitor your site in real-time, and provide alerts when events occur that are out of the norm.
Although it is easy to start using Google Analytics, its robust and complex suite of tools will take time to master. In this course, you will create a Google Analytics account, create multiple web properties to monitor, and tag website pages with Google Analytics tracking code. You will then create multiple views for collecting and analyzing data and create filters, goals, and funnels for your views. You will then use Google Analytics real-time reports and dashboards to perform a quick analysis of your monitored websites. Finally, you will perform a more in-depth analysis of website data by using Google Analytics reports.
Intended Audience
This course is designed for users who wish to analyze website traffic or online advertising campaigns for a variety of reasons, including increasing customer reach and increasing conversions. In this course, you will learn how to set up and use Google Analytics and standard Google Analytics reports
Outline
- Implementing Google Analytics
- Overview of Google Analytics
- Create a Google Analytics Account
- Tag Your Pages
- Managing Google Analytics Accounts
- Configure Google Analytics Settings
- Manage Multiple Accounts, Views, and Properties
- Configuring Goals, Funnels, and Filters
- Configure Goals
- Configure Funnels
- Configure Filters
- Monitoring and Alerting
- Monitor Real-Time Reports
- Manage Dashboards
- Manage Intelligence Alerts and Reports
- Analyzing Website Traffic
- Analyze Traffic with Audience Reports
- Analyze Traffic with Acquisition Reports
- Analyzing Behavior and Conversions
- Analyze Data with Behavior Reports
- Analyze Data with Conversion Reports
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