SEO Training

Search Enginge Optimization, otherwise known as SEO, is the process of making your site both easily understood by Google's algorithm and highly ranked for its authority in your field.

A small investment in SEO training to get your company to the top of Google's listings can make a huge impact on your web site traffic.

In this Search Engine Optimization (SEO) training class in Sacramento we show you how to establish an SEO campaign from research to implementation to tracking, and all along the way we intersperse numerous valuable tips and tricks. You will learn how to:

• Measure your site's market visibility before and after your SEO campaign
• Research and choose the best keywords to draw searchers to your site
• Analyze your competitors' web sites to find the keywords they're targeting
• Organize your keyword list into an Excel spreadsheet
• Write your HTML source code to be maximally attractive to Google
• Create "landing pages" to target specific keyword permutations
• Link your pages to each other in a way that attracts Google to the pages you want to emphasize
• Decide among five ways to acquire qualified incoming links
• Refine your SEO strategy by looking at a companion Pay-Per-Click advertising campaign
• Maximize the conversion rate (turning visitors into buyers) on your landing pages
• and many more topics... See full outline for SEO training