Next Generation Qualitative Tools: Social Media, Online Communities, Virtual Research Platforms (Q03)
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Burke Institute
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In this 2-day interactive program designed for marketing research practitioners, qualitative research consultants, and end users, you will learn:
- How social media is being used by qualitative research professionals to support data collection and enhance the ability to reach their target audience to support better decision making.
- How to discern and apply the various virtual research platforms such as 20/20, Revelation, Itracks, QualVu and others that form the backbone of next generation tools.
- What fundamental skills and knowledge are required to use social media, online communities and virtual research platforms to support your ongoing research efforts.
- What role you can or should play in each phase of the research process using next generation tools.
- How to analyze and report results when using next generation tools.
- Mobile Research Fundamentals: Apps, platforms, case studies, and hands-on workshop
Outline
----- First Day -----
08:30 AM - 09:00 AM Introduction
09:00 AM - 10:45 AM Session 1
-
FRAMEWORK FOR USING NEXT GENERATION QUALITATIVE TOOLS AND CASE STUDY EXAMINATION:
- Overview of the tools to be discussed
- Examining case studies to explore the benefits of both traditional and "next generation" qualitative tools
- Understanding the social media landscape and the role of social media in the current Market Research world
- Emerging trends in the industry
11:00 AM - 12:30 PM Session 2
-
USING SOCIAL MEDIA AND SOCIAL NETWORKS TO CONDUCT RESEARCH:
- General terminology and definitions
- Overview of exploratory DIY social media tools
- Applications and cautions
- Challenges and considerations
01:45 PM - 02:45 PM Session 3
-
DEMO & TEAM BASED WORKSHOP:
- Commercial & DIY social media scraping tools
- Teams explore a specific topic via these platforms; share results and process for most productive outcomes
03:00 PM - 05:00 PM Session 4
-
VIRTUAL RESEARCH PLATFORMS FUNDAMENTALS:
- Introduction to the types of platforms and how they are being used
- Bulletin boards, real time focus groups, online diaries
- Evolving technologies
Evening Assignment: Opportunity to participate in a brief interactive demo of next generation qualitative tools
----- Second Day -----
08:30 AM - 10:30 AM Session 5
-
VIRTUAL RESEARCH PLATFORMS APPLICATIONS:
- Hands-on workshop using tools from some of the key virtual research platform providers covered on Day 1. In order to feel comfortable recommending or using these tools, you have to know how to use them and when to apply them to best address the needs of
your clients.
10:45 AM - 12:00 PM Session 6
-
ANALYSIS & REPORTING ON NEXT GENERATION RESEARCH:
- How to approach analysis of next-generation qualitative research
- Samples of reporting mechanisms and tools for reporting on next generation qualitative research
01:30 PM - 03:00 PM Session 7
-
GOING MOBILE:
- Text based and mobile research
- Case studies of how this technology is being used and exploring its future
03:00 PM - 03:15 PM Break
-
ONLINE COMMUNITIES & PROPRIETARY PANELS:
- What they are and how they are being used
- The role of the moderator – panel management versus discussion leader
- Limitations and benefits
- Prominent providers
- Case study examples
- Practical options and alternative variations
Schedules
| No. of Days: | 2 |
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Experience our unequalled commitment to excellence by attending one of 20+ highly acclaimed marketing research seminar offerings or combine a group of courses into a unique customized program for your organization.
Since our founding in 1975, Burke Institute has trained more than 80,000 participants from 10,000 companies, in 40 different countries.
SEVEN REASONS FOR SELECTING OUR SEMINARS
When you attend our seminars, you participate in more than an exciting, on-target learning experience. You learn from what we have learned as the most experienced marketing research training organization in the world. We deliver:
Since our founding in 1975, Burke Institute has trained more than 80,000 participants from 10,000 companies, in 40 different countries.
SEVEN REASONS FOR SELECTING OUR SEMINARS
When you attend our seminars, you participate in more than an exciting, on-target learning experience. You learn from what we have learned as the most experienced marketing research training organization in the world. We deliver:
Breadth
You can choose from a wide range of seminar topics to meet your continuing educational needs. Participants can select a sequence of seminars which offer coordinated state-of-the-art training with increasing levels of sophistication and depth in the chosen area. This eliminates the duplication and conflicting content which often results from attending disjointed seminars from different sources.
Commitment
We are fully committed to making each seminar a memorable learning experience - before, during and after the seminar. Our staff provides highly personalized assistance in selecting the best programs (ours or others) for your needs. And our seminar leaders are available to you to answer technical questions long after the seminar has ended. ...
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