New Models of Business in Society

• Self-paced online course
• 4 hours of videos and quizzes
• Verified Certificate: Available
• Subtitles: English

In this course we will be discussing the emergence of a new story about business. This new story locates business within a societal framework. Almost every business creates or destroys value for customers, suppliers, employees, communities and society, in addition to shareholders and other financiers. A number of new models of business can be built on this idea such as corporate responsibility, philanthropy, shared value and sustainability. Profits and stakeholder value go together, and this course explains how. The final session explores the idea of how to become a stakeholder entrepreneur and create a business that makes money and makes the world a better place.

Verified Certificates are co-branded by Coursera and University of Virginia. They are printable, digitally shareable, and will empower you with a verified document in-hand.  Link your coursework to your identity, and pass every module to earn your Verified Certificate.