Principles of Marketing AP/CLEP/ECE(MKT350) CSUDH
Online Free Online Course by
World Mentoring Academy
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/ Free Online Course
Details
Description: The Principles of Marketing examination covers material that is usually taught in a one-semester introductory course in marketing. Such a course is usually known as Introduction to Marketing, Basic Marketing, Fundamentals of Marketing,
Marketing or Marketing Principles. This exam is concerned with the role of marketing in society & within a firm, marketing strategy planning, the marketing mix, understanding consumer & organizational markets, marketing institutions, & other selected topics,
such as ethics, marketing research, international marketing, services & not-for-profit marketing. Your expected to have a basic knowledge of the social/cultural, economic/demographic, political/legal & technological trends that are important to marketing.
#marketing #principles #research #Fundamentals
Resources: OpenCourseware from CSUDH, Wingate Univ, Adam Smith College, MIT, UC Berkeley, Stanford along with many of the World's finest University's.
Other information: http://goo.gl/JyqRel
Language: English
Professors: Michael Williams, Michael Williams
Units: 19, Tests: 2
Lesson content
- College credit & Studying Resources
- 100 Killer Open Courseware Projects
- Lec 1 Intro Marketing Exchange
- Lec 2 Launching Products, Idea's & Services
- Lec 3 Strategic Planning
- Lec 4 Marketing Plan Elements
- Lec 5 Business Products
- Lec 6 Consumer Decision Making Process
- Lec 7 Products #1
- Lec 8 Products #2
- Lec 9 Services & Non-Profits
- Lec 10 Supply Chain & Marketing Channels
- Lec 11 Global Marketing
- Lec 12 Advertising & Social Network
- Contagious: Why Things Catch On
- Email Marketing
- APP & email deliverability
- Lec 13 Advertising & Product Lifecycle
- CLEP Exam Details
- CLEP Sample Marketing
- Marketing CLEP Prep Test
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