Developing Innovative Ideas for New Companies
Online Free Online Course by
Coursera
Online
/ Free Online Course
Details
Explore how to identify and develop great ideas into great companies. Learn how to identify opportunities based on real customer needs. Develop solid business models. Create successful companies.
About the Course
This course assists aspiring entrepreneurs in developing great ideas into great companies. With strong economies presenting rich opportunities for new venture creation, and challenging economic times presenting the necessity for many to make their own job, the need to develop the skills to develop and act on innovative business opportunities is ever present.
Using proven content, methods, and models for new venture opportunity assessment and analysis, students will learn two key skills: (1) how to use a business model approach to analyze each part of a company, and (2) a customer development orientation to see if anyone really wants the product. Value propositions, customer segments, strategic alliances, and business modeling are core elements taught in the course. The initial steps to creating a business plan, and raising financial capital to launch the firm, are examined as well. Our goal is to demystify the startup process, and to help you build the skills to identify and act on innovative opportunities now, and in the future
This course assists aspiring entrepreneurs in developing great ideas into great companies. With strong economies presenting rich opportunities for new venture creation, and challenging economic times presenting the necessity for many to make their own job, the need to develop the skills to develop and act on innovative business opportunities is ever present.
Using proven content, methods, and models for new venture opportunity assessment and analysis, students will learn two key skills: (1) how to use a business model approach to analyze each part of a company, and (2) a customer development orientation to see if anyone really wants the product. Value propositions, customer segments, strategic alliances, and business modeling are core elements taught in the course. The initial steps to creating a business plan, and raising financial capital to launch the firm, are examined as well. Our goal is to demystify the startup process, and to help you build the skills to identify and act on innovative opportunities now, and in the future
Outline
Course Syllabus
Week One
Recommended Background
Week One
- Welcome and overview
- Entrepreneurial mindset
- Entrepreneurs and strategic decisions
- Psychology of entrepreneurs
- Entrepreneurial decision-makers and the use of biases and heuristics
- Risk taking in entrepreneurial decision-making
- Exploring real market needs
- Satisfying real market needs
- Macro changes that increase new venture opportunities
- Assessing entrepreneurial opportunities
- Environmental assessment of entrepreneurial ventures
- Selecting the right industry
- Types of innovations
- Understanding customer adoption
- Strategic positioning
- Strategic planning
- The business model canvas (Part I)
- The business model canvas (Part II)
- Patterns of business model generation
- Designing business models
- Strategies for business model generation
- Process for business model design
- Developing the marketing mix
- Sales forecasting
- Keys to raising financial capital
- Building financial statements
- Sources of financial capital
- Leading entrepreneurial growth
- Defining the business plan
- Objectives of the business plan
- Writing the business plan
- Final thoughts
Recommended Background
This introductory course is designed for those interested in learning about innovative idea generation and new venture creation, and does not require a background in business or any specific area. A desire to build your knowledge and capabilities are
the only requirements for entry.
Speaker/s
Dr. James V. Green
Director of Entrepreneurship Education
Maryland Technology Enterprise Institute
University of Maryland, College Park
Dr. James V. Green leads the education activities of Maryland Technology Enterprise Institute (Mtech) as the Director of Entrepreneurship Education with responsibilities for designing and teaching undergraduate and graduate courses in entrepreneurship and technology commercialization, leading seed funding programs and select business plan competitions, and managing residential entrepreneurship programs for students.
Director of Entrepreneurship Education
Maryland Technology Enterprise Institute
University of Maryland, College Park
Dr. James V. Green leads the education activities of Maryland Technology Enterprise Institute (Mtech) as the Director of Entrepreneurship Education with responsibilities for designing and teaching undergraduate and graduate courses in entrepreneurship and technology commercialization, leading seed funding programs and select business plan competitions, and managing residential entrepreneurship programs for students.
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