Emotion & Motivation for Digital Behavior Change - Toronto (2-day Workshop)

During this 2-day workshop, you’ll learn human-centered design strategies based on the psychology and neuroscience of user emotion, cognition, online behavior.

 You’ll learn about the full spectrum of user emotions, and how to avoid accidentally triggering negative user emotions such as anxiety, low self-esteem, and resentment. Instead, you’ll learn how to evoke positive emotions like trust, loyalty and pride, while learning how to manage situations where negative emotions are unavoidable, such as giving bad news, or using pressure tactics.

 What you’ll learn

You’ll learn how to shape users’ emotional experiences and online behavior through a combination of interactive design and content strategies, that are applied to wireframing, digital strategy, creative specs, and journey mapping.

 Topics will cover perception, memory, learning, emotional processing, decision making, energy-levels, and focus along with in-depth modules on what emotions are, how they work, and which emotions drive which behaviors.  

 Skills you’ll gain

By the end of the workshop, you will understand how to use emotional design strategies to engage users in a wide variety of emotional states, with the goal of increasing engagement, conversions, and positive user experiences. You’ll learn simple research techniques you can use, to assess the emotional impact of your websites, apps and campaign content, while identifying emotional risks, so that you can build amazing user experiences.

 Interactive learning environment

The content is science-based, but presented in plain language, with visual examples, and practical exercises. You’ll enjoy group design projects, live polling, UX/design discussions, hands-on exercise, and group creative processes.

 Learn more: www.alterspark.com/e2

Since 1997, Brian has built an extensive career in social mobilization, digital engagement, and program evaluation. Brian obtained his PhD in Online Social Marketing with the Statistical Cybermetrics Research Group, a world-leading Internet research team. He obtained his Masters in Business and Computers.

He is published in JMIR, the world’s top e-health journal. The United Nations General Assembly has recognized the impact of his digital campaigning work. He has been invited to act as an expert advisor for the World Anti-Doping Agency, the Heart and Stroke Foundation, and the annual International Conference on Persuasive Technology. Even the Pentagon invited Brian to present his research on persuasive design to the Cyber Influence Project.