In 3-days, you’ll learn how to build more engaging websites, apps and campaigns by mastering the core lessons in digital psychology and behavioral design.
In this class, you will learn to recognize and apply over 50 behavior change principles, build technologies from psychological design patterns and pinpoint those psychological factors that matter most.
You will learn several psychological architectures, the psychological design patterns that drive landing pages, gamification, habit loops, stages of change, conversion funnels and more.
You’ll develop new skills in using psychology for wireframing, digital strategy and conducting psychological design audits. You’ll also learn how to recognize psychological backfires and how to fix them through simple user-testing techniques and optimization approaches.
By the end of the workshop, you will gain experience using psychological templates for desktop, mobile and ad platforms. You will also learn how to design persuasive user journeys across multi-channel interactive campaigns.
Psychology for Digital Behavior Change
Essential Digital Psychology
Over two days, you’ll learn the most mission-critical lessons in digital psychology and become proficient in recognizing and applying over 40 principles of digital psychology. You'll discover how to reverse-engineer your competitors' psychological strategies, and gain experience translating psychology into user interfaces, creative content, and digital products that gain impact over time.
This is our most popular workshop and the one we recommend as a starting point for most people who want to learn how to apply digital psychology. Workshop DBC2 continues the lessons covered in this workshop.
Psychological Architectures of Digital Behavior Change
Advanced Psychological Architectures
Building on all the principles you learned in DBC1, you'll now learn how to build “psychological architectures,” by combining psychology into the larger design patterns that underpin landing pages, habit loops, gamification, and more. You'll discover which psychological principles are useless in isolation, which ones frequently backfire, and which ones need to be combined for greater impact. Plus, you'll develop new skills in building persuasive user journeys, along with 10 new principles of interactive feedback psychology.
Brian Cugelman, PhD (AlterSpark)
Since 1997, Brian has built an extensive career in social mobilization, digital engagement, and program evaluation. Brian obtained his PhD in Online Social Marketing with the Statistical Cybermetrics Research Group, a world-leading Internet research team. He obtained his Masters in Business and Computers.
He is published in JMIR, the world’s top e-health journal. The United Nations General Assembly has recognized the impact of his digital campaigning work. He has been invited to act as an expert advisor for the World Anti-Doping Agency, the Heart and Stroke Foundation, and the annual International Conference on Persuasive Technology. Even the Pentagon invited Brian to present his research on persuasive design to the Cyber Influence Project.
Save 25% with our Super Early Bird discount by the date Aug 23, 2020 and reduced rates for people from non-profits, academia, government, students, and groups of 3 or more. You can also get even better rates through our training bundles.
|Mon, Tue, Wed||09:00 AM — 05:00 PM|
|No. of Days:||5|
|No. of Participants:||23|